Available Masterclasses:

Crafting a Cartoon: Creating Animated Cartoons with Character.
Six Lectures, Six Assignments and downloads.

Rooted from Joe Murray's popular and successful Creating Animated Characters book, Joe guides students through the art of the animated film. Character based or not, funny or serious. The class instructs on storytelling and story structure, character development and design, gags and humor (if applicable), storyboarding, layout, dialog, background and design. Six lectures - each running approximately 45 minutes to an hour, six assignments and dozens of download materials per class.

The lectures guide you though:

Lecture #1 -
The Mechanics of Character - Finding your character, what makes a character come alive,from conflict to neurosis, and how you can develop a character that comes from your core.
Lecture #2 -
Nailing Your Character Hooks and Structure - Getting to the center of your main characters personalities, and discuss chemistry among character groups to best benefit story and series content and longevity.
Lecture #3 -
Story Intensive - Learn various story structures from the 3 act structure to the Hero's Journey. How to create a story tree from which to hang your gags, and how to build from the consistency of your characters.
Lecture #4 -
The Anatomy of Gags, and the Design of your Cartoon World - An in-depth look at what makes a gag funny, where they come from, how to approach them. Also how you design your own unique cartoon world.
Lecture #5 -
Storyboarding - How to Best Showcase your Idea. - The mechanics of storyboarding, staging, lay-out, blocking a scene Acting & Performance. How to best put your story across and showcase a gag or story point. Also, how to approach pre-production materials for your storyboard.
Lecture #6 -
Putting it all Together - The Final Storyboard - This is where you take everything you have learned in all of these weeks and put it together into a final storyboard. This lecture will also discuss the production of a cartoon, finding voices, sound effects, creating animatics, etc.

View the lectures and downloads whenever you want within the time duration. Complete the assignments at your own pace. (Note: These courses include lectures and downloads only. There is no interaction directly with Joe Murray.)


Pitching a Cartoon Series: From Development to executing pitch materials. Six lectures, six assignments and download materials.

Take your cartoon idea to the next level and prepare it to pitch to a television or online network. These lectures and assignments guide you through solidifying your idea and approaching pitch materials that best showcase your idea to give it it’s best shot. Six lectures - each running approximately 45 minutes to an hour, six assignments and dozens of download materials per class.

Lectures include:

Lecture #1 -
Solidifying Your Series Idea & Hook and Identifying Your Market - What is your core idea, and how do you break it down to a simple premise? Whose your audience? Whose your market? Whose buying? Whose funding?
Lecture #2 -
Building Your Series and Characters for Longevity - How to create a series and characters that will stand the test of time and volume. Explore the three “C’s” of Character, and build ensemble character chemistry for a multitude of story ideas.
Lecture #3 -
Building Your Sample Story Premises - This is where anyone buying or funding your series idea is going to get a glimpse into whether this show has legs or not. These premises will be included in your final proposal to show the potential of your series to be consistently strong.
Lecture #4 -
Branding and Packaging Your Idea for your Market - Taking your series hook, synopsis, characters and premises, and create a brand and package that bests showcases your idea for the Market you are aiming for. Begin to think about color and style.
Lecture #5 -
Logos, Color and Background Style - Finalize a background style for your show. Produce sample Screen Caps for the show. Design a logo and style for your show based on the concept, market and audience. Begin working on your final Settings pages text, character sheets, and overall design of your final proposal.
Lecture #6 -
Completing your Final Proposal + Negotiation, Pitching Do’s and Don’ts - Your final proposal will be due 2 weeks after the lecture. This lesson will deal mostly with what to do when your project moves to the next step. Pitching, development and negotiation. This is where you make sure all of this hard work on your series will be well supported through out the process.

View the lectures and downloads whenever you want within the time duration. Complete the assignments at your own pace. (Note: These courses include lectures and downloads only. There is no interaction directly with Joe Murray.)


Artist Creative and Business Secrets
Thriving as an Artist in Business, Finance and Life

Six Lectures, Six Assignments, Dozens of Downloads.

A thriving life in the arts takes inspired creativity and a good relationship with the business and marketing approaches for your specific artistic niche. Teaching from experience of over 30 years as a professional artist, Joe Murray shares his secrets and his passion to pursue your creative path. Six lectures - each running approximately 45 minutes to an hour, six assignments and dozens of download materials per class.

These lectures include:

Lecture #1 -
Discovering your personal Creative Commitment and Vision. - Mapping out your artistic goals and the life choices that support it. Dreams vs. Expectations: Who to believe? Destroying the flaky and starving artist stereotypes.
Lecture #2 -
Placing value on your art and asking for it. Honing your craft and polishing your niche. - Focus and simplify. The Independent Model vs. the Hired hand. Mapping the markets and your place in it.
Lecture #3 -
Marketing. Bringing your wares to market and making peace with the ways of commerce. - The massive machine vs. an intimate tribe. Selling your art does not have to mean selling out.
Lecture #4 -
The business of your art. Developing business tools and a structure to best compliment your artistic and creative goals. - Business tools including record keeping, inventory, client or customer relations, taxes, and more.
Lecture #5 -
Avoiding the "Pot of Gold at the end of the rainbow” syndrome by celebrating a creative life as it unravels. - Overcoming obstacles and the gravitational pull right before escape velocity. When to plan and when to "Let go".
Lecture #6 -
Your importance in the world as an artist. The progression and growth of your work and the long-term creative life. - Maintaining your stamina while adjusting to changes in the market and changes n yourself.

View the lectures and downloads whenever you want within the time duration. Complete the assignments at your own pace. (Note: These courses include lectures and downloads only. There is no interaction directly with Joe Murray.)